Extensive range

All products

Why this store exists

Our story

The Lure Pack began with one simple frustration: getting great Japanese fishing tackle outside Japan was harder than it should be.

We created The Lure Pack to make Japanese fishing tackle easier for anglers around the world to discover and access. We source genuine Japanese-market tackle in Japan from an established Japanese wholesaler and ship it straight to you, bringing together proven favourites, exciting new releases and hard-to-find JDM colourways.

The Lure Pack is run by Ryujin Connect Co., Ltd., a company registered in Japan. Every order is packed in Japan and sent with tracking.

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Lure Finder

Find lures by species

Lures sorted by the species they suit. Pick your target and browse the range, no quiz required.

Shop by species

New species ranges are added as stock lands from Japan.

About The Lure Pack

The Lure Pack is a curated Japanese tackle range for anglers: JDM lures, jig heads and fishing gear chosen in Japan, packed at source and shipped with tracking.