JDM: Lures, Rods, Reels and More
The Easiest Way to Buy JDM Tackle
Japanese tackle, sourced direct from Japan and shipped straight to your door worldwide.
Megabass / Jerkbait
Vision 110
Direct from Manufacturer
Supplied directly from the manufacturers
Ships From Japan
Tracked international shipping.
Find What You Need
Extensive range, easy to navigate.
Latest Drops Available
Find the Latest New Products
Extensive Range
All Products
Shop The Range
Shop By Brand
Japanese brands anglers ask for
Why this store exists
Our Story
The Lure Pack began with one simple frustration: getting great Japanese fishing tackle outside Japan was harder than it should be.
We created The Lure Pack to make Japanese fishing tackle easier for anglers around the world to discover and access. We source our products through Japanese suppliers and tackle stores we know and trust, bringing together proven favourites, exciting new releases and hard-to-find JDM colourways.
Lure Finder
Find lures by species
Every product is tagged for the species it fishes. Pick your target and see what's actually in stock — no quiz required.
Shop by species
New species ranges are added as stock lands from Japan.
About The Lure Pack
The Lure Pack is a curated Japanese tackle range for anglers: JDM lures, jig heads and fishing gear chosen in Japan, packed at source and shipped with tracking.