About Us

At The Lure Pack, we live and breathe fishing. We’re more than just a subscription service; we’re a community of passionate anglers who thrive on the excitement of getting out there and casting a line. 

We've been inspired by Japanese lures for decades. We've seen the influence the Japanese fishing industry has had on both America and Australia, whether it be inspiring different fishing techniques, designs, profiles, or styles. The influence Japan has had on the fishing industry is undoubted. Many Japanese brands dominate local markets for a range of reasons. We would like to give everyone the opportunity to access more of these brands, more items, more colours than ever before with this subscription pack.

Every lure in our pack is curated with intention—designed to give you an edge on the water, whether you’re chasing trophy fish or just going out for a relaxing weekend fishing trip. We work closely with top fishing brands and independent lure makers to ensure each pack is packed with premium, battle-tested tackle that actually delivers results.

But The Lure Pack is more than just a way to get great gear. It’s a movement. We believe in supporting fellow anglers, sharing knowledge, and growing together as a fishing community. That’s why we provide expert tips, exclusive insights, and a direct connection to a like-minded community of fishing enthusiasts who share your passion.

Whether you’re an experienced tournament angler or just getting started, we’re here to help you fish smarter, catch more, and experience the adventure that keeps us all coming back to the water.

Join us, and let’s chase the next big catch together!

🎣 Tight lines, and welcome to The Lure Pack