Start with the fish in front of you. Every product is tagged for the species it fishes — pick your target below.
Shop by species
Start with the fish in front of you.
Every product is tagged for the species it fishes. Pick your target — the ranges below are grouped by region, since anglers in the US, Australia and Europe chase different fish with Japanese lures.
USA
Largemouth Bass
The JDM home fish
651 in stock
Smallmouth Bass
Clear-water finesse
464 in stock
Pike & Musky
Glides and swimbaits
140 in stock
Walleye
Blades and jigs
1 in stock
Trout
Area and stream
897 in stock
Panfish & Crappie
Micro finesse
801 in stock
Striped Bass
Topwater and swimbaits
532 in stock
Redfish & Inshore
Vibes and plastics
2 in stock
Australia
Barramundi
Hardbodies and plastics
212 in stock
Australian Bass
Surface and spinnerbaits
508 in stock
Murray Cod
Big swimbaits
142 in stock
Golden Perch
Blades and vibes
1028 in stock
Flathead
Plastics and vibes
773 in stock
Bream
Finesse hardbodies
844 in stock
Mangrove Jack
Structure casting
Coming soon
Kingfish
Stickbaits and jigs
289 in stock
Snapper
Soft plastics and vibes
378 in stock
Europe
Pike
Glides and jerks
131 in stock
Zander
Shads and vertical
450 in stock
Perch
Micro finesse
1468 in stock
European Seabass
Salt shads and stickbaits
673 in stock
Wels Catfish
Big glides
6 in stock
Asp
Topwater and slim jerks
4 in stock
Trout
Spoons and micro hardbaits
897 in stock
Black Bass
Same fish, imported culture
651 in stock
Species browsing is built on real product data — each lure, rod and reel is tagged for what it fishes. Ranges marked coming soon are being sourced from Japan now; use the notify option on any product to hear when a species range fills out.